Selera & Santai 12 Apr, 2023

Cadbury, Mydin's Kuih Raya Dari Hati campaign into Malaysia Book of Records! 26,550 tarts for charity!

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Cadbury Dairy Milk has successfully concluded its Kuih Raya Dari Hati event in collaboration with Mydin across four locations. 

Through the event, the chocolate brand has inspired Malaysians to come and create meaningful memories through baking and sharing the goodness with others to bake Cadbury Tarts, all of which were channeled to welfare through Mydin Prihatin.

The Kuih Raya Dari Hati event saw participants come together with one goal, to bake and give to the community in need. 

With the support of celebrity chefs Dato’ Fazley Yaakob, Sue Razip and Mohd Shafiq Zulkarnain (also known as shafiquecute), Malaysians were able to bond over baking with a total of 26,550 tarts altogether throughout the week.



“We are humbled and touched by the overwhelming response from Malaysians who demonstrated the spirit of generosity in devoting their time, effort and care to join us in bringing cheer to those in need. 

"We are also grateful to Mydin for being such supportive and generous hosts throughout the campaign. This event is a testament to the goodness each of us can contribute in order to have a much bigger positive impact,” said Narmeen Khan, Managing Director for Malaysia & Singapore, Mondelez International.

“We at Mydin are delighted to be a part of the ‘Kuih Raya Dari Hati’ campaign together with Cadbury Dairy Milk to bring Ramadan cheer to communities in need under Mydin Prihatin. 

"As a result of this event, we were able to channel the 26,550 Cadbury chocolate tarts to 21 welfare and charity homes, benefitting more than 900 residents. 

"The event has nurtured wonderful memories and opportunity for the public to bond with their loved ones while performing an act of kindness”, said Datuk Wira Dr Ameer Ali Mydin, Managing Director of Mydin Mohamed Holdings Bhd.



To commemorate the success of creating a new record, an event was held at the Mondelez International office on 7 April 2023 to present the certificate of achievement to Narmeen Khan by The Malaysia Book of Records’ representatives Siti Nurhanim Mohd Noh and Siti Hajar Johor. 

Mydin’s representatives Dr Ameer Ali and Datin Wira Dr Siti Hawa Mohd also attended the event alongside the celebrity chefs, Sue Razip and Mohd Shafiq as well as emcees Nazrudin Rahman and Chris MJ to share in the excitement.

From now until 30 April, purchase a minimum of RM15 worth of Cadbury Dairy Milk products in a single receipt to stand a chance at redeeming exclusive dUCk x Cadbury Dairy Milk merchandise, such as an exclusive scarf, apron, baking mitts, or baking set as well as dUCk discount vouchers. - KitaReporters/Media Release


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