FC Barcelona demonstrates this week that it continues to lead the digital world as the most popular sports website with the most engaging sports content, apart from its sporting excellence.
The official FC Barcelona website has won the "People's Voice Award" for Websites and Mobile Sites in the Sports category at this year's Webby Awards, whereas at the same time, the Club has now become the first sports club in the world to break the 15 million subscribers record on YouTube.
Notably, FC Barcelona beat the other nominees in the sports category in the Webby Awards, namely Inter Milan, ESPN, the 2022 Little League Baseball World Series, and the Santa Anita Park race track in California.
The Club website's commitment to fan-centric content, focusing on gaming and content for a younger audience has set up a high benchmark in the sector.
Both Barça's website and app contain a mix of entertainment and information, it serves as a multifunctional space that brings together different Club business units, from Ticketing through to BLM, or the Social Area, where FC Barcelona's different partners are found.
With the right balance of audiovisual and written content, www.fcbarcelona.com has become an essential space for culers worldwide, whose content is adapted to their geographical location.
Barça’s digital strategy is currently at the best moment in time with its constant quest to set up benchmark for the creation of digital content.
Barça's YouTube channel has become the first sports club in the world to break the 15 million subscribers mark on YouTube on 24 April.
Buiding on the success of creating native and trending content while combining sports and entertainment in a very unique way. The Club has enjoyed unstoppable growth on the platform in recent years, both in terms of followers and views.
In the realm of sports, it's leading all the other football clubs worldwide with only NBA (20.2 million) and FIFA (19.2 million) leading the chart with a wider audience group.
“FC Barcelona continues to be an unstoppable leader in the digital world. This is an achievement that consolidates us as a brand that generates exceptional, disruptive content that connects with a wide variety of audience.
"Reaching 15 million subscribers on YouTube is a stratospheric landmark that keeps us as the sports club with the most followers on this social network, and which encourages us to keep bettering ourselves every day.
"Likewise, the Webby Award for the best sports website is another recognition of our digital narrative, which has always been at the forefront, ensuring that the online Barça experience is a unique, irresistible journey,” said Paloma Mikazde, Head of Digital Content Strategy at FC Barcelona and Eric Serra, Head of Fan Engagement and Membership at FC Barcelona. - KitaReporters/Media Release
