Bisnes & Ekonomi 29 Sep, 2023

Uniqlo's Peace For All charity t-shirt project provides RM22.3m! To three global peace activities!

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To coincide with International Day of Peace on Thursday, September 21, global apparel retailer Uniqlo announces that through its Peace For All charity t-shirt project it has to date donated over RM22.3 million to three international aid organizations working on global peace activities. 

Since the commencement of the project in June 2022, 100% of profits from the sales of Peace For All T-shirts (equivalent to 20% of the selling price) have been donated evenly to UNHCR (the UN refugee agency), Save the Children, and Plan International through their respective representatives in Japan. 

Worldwide, over 2.3 million Peace For All T-shirts have so far been sold, with shirts featuring designs donated by prominent figures including tennis legend Roger Federer, novelist Haruki Murakami, and artist KAWS.

Donations from the Peace For All project have so far been used by partner organizations towards projects including helping to prevent early marriage in Vietnam, delivering food supplies and learning spaces for children affected by conflicts and natural disasters, and providing shelter and protection to forcibly displaced men, women, and children.

Comment from Koji Yanai, Fast Retailing Group Executive Officer :

"Working towards a future in which everyone can live in peace and security, Uniqlo commenced the Peace For All project as a way to move the world even just a little in a better direction. 

"On International Day of Peace, I am overjoyed to announce that the project has so far donated over RM22.3 million towards peace-related activities. 

"I would like to express my deepest appreciation once again to all our customers who have supported Peace For All, to our collaborators who have participated in the project with a wish for peace, and to our charity partner organizations. 

"We look forward to continuing to grow the Peace For All project, and to continue donating together with our customers."

Comments from charity partner organizations :

"One of the great things about Peace For All is that anyone can show their support for peace and people forced to flee by wearing one of these T-shirts. 

"With global displacement numbers surpassing 110 million people earlier this year – a figure nearly comparable to Japan's population – this support is needed now more than ever before. 

"With funding from Peace For All, UNHCR has been able to provide lifesaving humanitarian assistance such as shelter and protection to forcibly displaced men, women, and children. Thank you to Uniqlo and its customers for continuing to stand #withrefugees." - Ayaki Ito, United Nations High Commissioner for Refugees (UNHCR) Japan Representative

"This past year was even more special than previous years for Save the Children. Every time I came across people wearing Peace For All T-shirts, I was overjoyed to see someone taking action for world peace. 

"By wearing a Peace For All T-shirt, your support is having a positive impact for the millions of children and their families living in countries affected by conflict or natural disasters. 

"With your help, we were able to support children around the world - including in Ukraine, Afghanistan, Lebanon, Bangladesh and Mozambique - with cash assistance, food supplies, learning spaces, and psychosocial support. 

"I hope we can continue to work together to support these children by wearing these T-shirts." - Akiko Takai, Executive Director cum Secretary General, Save the Children Japan

"Thanks to the funds provided through Peace For All, we're now implementing the "Preventing Early Marriage" project in Vietnam so that ethnic minority girls living in Ha Giang Province, far from the capital Hanoi, can receive a quality education in a safe and secure environment. 

"The project improves school and sanitary facilities and provides educational supplies. 

"At the same time, we also hold awareness-raising and capacity-building activities for ethnic minority children, youth, teachers, and parents, in order to build a system that will enable the entire community to work toward the eradication of child marriage. We sincerely appreciate your support." Kiyoko Ikegami, Chair of the Board, Plan International Japan 

- KitaReporters/Media Release

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